Frequently-Asked Questions

What file type do you prefer I send you for printing?

High resolution, CMYK, pdf file with bleeds and crop marks. Send it as a one-up file only, not multiple up.

Also accepted, original / native files that include all support files and fonts:

QuarkXpress • InDesign • Illustrator • Photoshop

Word and Powerpoint files should be saved as high resolution pdf, tif or jpeg files. You may not get the final results you are expecting. See questions below regarding colors.

When will my proof be ready?

How many proofs do I get with each order?

How many new files can I submit with each order before I’m charged extra?

We will email you when your proof is ready which is normally within 24 hours of the file being submitted. The first proof is included in the printing price. The proof will be set up in print ready format. If you make changes after the first proof and submit new files, there will be an additional charge for a new press set up (print ready format) and a new proof.

What does four-color process mean?

Four-color process uses a mix / percentages of Cyan, Magenta, Yellow and Black inks to make up the color gamet. These are the colors used on process printing presses. Example of color mixes are:
Color example #1: 100% magenta + 100% yellow = red
Color example #2: 60% magenta + 100% yellow = orange
Color example #3: 20% magenta + 100% yellow = gold

What does 4/4, 4/1 and 4/0 mean?

4/4 means that your piece will be printed as four-color process on the front and on the back. 4/0 means it will be printed as four-color process on one side only, with nothing on the back side. 4/1 means it will print as four-color process on one side and BLACK ink only on the other side. For quoting and pricing purposes, if your piece prints as four-color process on one side and all blue ink on the back side, this in NOT 4/1. It is 4/4.

What is the difference between a 12 page “self-cover” and an 8 page “plus cover”? Both are a total of 12 pages.

A 12 page self cover is when all 12 pages are printed on the same type stock. On an 8 page plus cover, the inside pages will print on a different type stock than the cover. The cover usually will print on cover stock and the inside pages would print on text weight stock.

What dpi do my photoshop files need to be?

Scan your photos or create your artwork at 300 dpi at 100% of the size they will be printed. Example: If you scan a photo at 300 dpi, then enlarge it 200% in your page layout, you have now made the photo 150 dpi. It should be scanned at 200%, 300 dpi.

How do I pay for my order?

We accept cash, check, Visa, MasterCard, American Express. Most orders are COD. If you are a new customer or if you are ordering specialty stock, we may require half-down before starting the order. All new customers must pay for their first two jobs before an account will be opened. Upon approval of your credit application, we will start invoicing your third order. All invoices are due within 30 days. If not paid within 30 days, interest may be added to the total. Please remember that having an account is a privilege of convenience and, it should not be abused.

What is “DIGITAL” printing?

In the past, the term “digital printing” was used to refer to color copies. The word “digital” is very misused today. “Digital” means direct from the computer to the printing device. There are no in-between steps like film negatives, stripping the film and burning metal plates. The artwork is digitally transferred direct from the computer to the printing device.

Many people are confused today about ordering “digital” printing. There are many types of “digital” printing devices and copy machines are just one type. Most copy machines use powdered toner, and the final product should not be compared to offset printing. Most toner-based copies cannot be ran back through a laser printer.

Jayroe Printing utilizes “Digital OFFSET” technology. This is traditional offset printing with the added improvement of digital lasers. Using lasers, your files are imaged directly to plates on the press. This ensures perfect registration with first-generation dots and exact dot reproduction. These presses are state-of-the-art Ryobi presses that use waterless, soy-based offset printing inks.

At Jayroe Printing, we also have a “Digital HP5000 Press”. The HP5000 uses its own, one-of-a-kind special ink and digital process. The HP5000 is designed to give the feel and look of offset printing. It does not have that waxy, copy-machine look. With many of the same features as a copy machine, such as variable data, this is the perfect choice for short-run color printing.

What is “RICH BLACK”?

Rich black is used when printing in four-color process to achieve a darker, richer and smoother black. The following screen combinations have produced the best results for each press: RYOBI PRESS: 100% black, 60% cyan, 40% magenta and 20% yellow and on the HP5000 PRESS: 100% black, 40% cyan, 30% magenta and 10% yellow.

What is “TRAP”?

When printing projects in color, there are instances when colors touch. Because of variables in the printing process, at times white shows between the colors when it should not. Trapping is the process of adding a slight amount of color to the outside edge of one or both of the items. This lets the colors slightly overlap to prevent them from not fitting together and showing the white paper between the two items.

What is “BLEED”?

Bleed is extending the image/art past the cut marks which helps when cutting down the final printed piece. 1/8 inch bleed is usually enough. Example: The piece created will cut at 8.5 × 11 and has a blue background that is 8.5 × 11. The blue background should extend beyond the 8.5 × 11 cut area. It should be 8-3/4 × 11-1/4 — 1/8 inch extra blue around the edges.

Do I use “RGB” colors or “CMYK” colors?

What is “four-color process”?

Why do my colors not print out the way they look on my monitor?

Four-color process is creating colors using percentages of CYAN, MAGENTA, YELLOW & BLACK. These are the colors used on process printing presses. All presses at Jayroe Printing are four-color process printing presses.

  1. Color example #1: 100% magenta + 100 yellow = red
  2. Color example #2: 60% magenta + 100 yellow = orange
  1. Color example #3: 100% cyan + 100 yellow = green

Printing presses do not print in “RGB” colors (red, green, blue). RGB colors are used for creating items for the internet that are to be viewed only. RGB is the color of light, not ink or paint.

It is recommended to use Pantone colors and convert them to “process”. Trust what the Pantone looks like in the book, not what your monitor looks like. If you are creating artwork for printing purposes, you cannot go by the colors on your monitor. All monitors show colors differently.

After my tri-fold brochures are printed, why are the panels and borders not even any more?

The panels should not be evenly divided when laying out a tri-fold. The panel that folds in must be smaller than the other two panels in order for it to fold properly. Measurements for each panel are: front/cover and inside front panel is 3-11/16, both center panels are 3-11/16, fold in panel is 3-5/8. Email us for a template.


What is “SPOT” color?

A SPOT color is used when the artwork is not going to be printed in four-color process. For example: To save money, the flyer will print in black ink and red ink only — 2 SPOT colors. Any photos would either be printed in black ink or red ink. They would not be in color. To have the artwork print properly when color separated, “SPOT” colors must be chosen in the color palette. Choose “black” and “Pantone 185”. The “SPOT” button must be clicked.

I wanted 2 “SPOT” films / separations, and on my monitor everything is Red and Black. Why did I get 3 pieces of film? Sometimes I get 4 pieces of film.

The “Red” spot color was used for part of the artwork and “Pantone 185” was used for the rest of the artwork. All the “Reds” in the artwork should be using the same named “Red” color from the color palette. You cannot go by your monitor. You received a piece of film for the “Red” plate, a piece for the “Pantone 185” plate and one for the “black” plate. If you used the same “Red” color from your color palette and you received four pieces of film, the “Red” color was not clicked as a “Spot” color. It was clicked or created as four-color process. You received a piece of film for Cyan, Magenta, Yellow and Black and none for the red color. You can print color separations to your laser printer before sending your files for film separations. In your print window, click “separations” and “registration marks” and reduce large pages to fit on the paper. Print ALL?colors. This will show you if you have any pieces of your artwork colored the wrong color.

I created screens and/or drop shadows that did not print when the SPOT separations were made. Why?

The “transparency” effect was probably used to create your screen/shade or your drop shadow. The transparency effect should be used for viewing and internet graphics only. To print properly when the transparency effect is used, the artwork must be rasterized which converts it to CMYK / four-color process. To avoid this problem when creating spot color artwork, create a screen of a “red” by choosing the same red color you’ve used on the other items and select “20%” shade from the color palette— NOT from the transparency pallet.

What is your policy on shipping and returns?

Here you go. Shipping Policy and
Returns Policy